Option 1: Do you think that the argument in this video is better made visually? i.e. if you had read an article about this topic rather than viewed a video on it would it be more or less effective for you?

I think the visual format of this argument enhanced it significantly. Reading an article would not have had the same effect because the visual nature of the presentation made it much more interactive. It was really important to see the faces of the students who the statistics represent; it adds a level of personality to the piece, that a written form would lack. Personally, it's very difficult for me to read through a lot of statistics, but this format made each one stand out to me and kind of forced me to pay attention.